Early on, Planet X approached everything with a sense of humor in the old "MTV Sports" Style! ... so much that in Year Two, then the head of Comedy Central reached out to chat and compare notes on expansion opportunities for the show ... and then Ford came in ... the ultimate automotive brand reached out to bring us into a key consulting and PR role to help them with youth marketing, etc.
Into the 2000s ... Planet X in the midst of a bad economy ... they approached humor with a whole new lovable crew & crazy vibe!